Cultivate a better future
November 9, 2011
This video isn’t about rammed earth, sorry about that. The song alone is worth a post, a great song by Willie Nelson covering Cold Play’s “the Scientist”.
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
No body said it was easy!
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